CRM for financial advisors
Reach prospects, centers of influence and existing clients personally, from your own mailbox. AngelSend drafts and sends the follow-ups, holds every email for review if you want it, keeps a record of each message before it sends, and stops the moment someone replies or opts out.
Why prospecting is hard for an advisory practice
Most sales tools are built to send as much email as possible. An advisor's prospecting email is regulated communication, the audience is small and local, and one careless message can follow you for years.
A prospecting email is usually an advertisement, and always a record
Under the SEC marketing rule, a communication to more than one person that offers an adviser's services to prospective clients is generally an advertisement. A campaign sent to a list of prospects usually counts, and it has to avoid untrue or unsubstantiated claims and treat risks fairly when it mentions benefits. Representatives of a broker-dealer face FINRA's communications rules, where a message sent to more than 25 retail investors in 30 days is a retail communication that generally needs principal approval.
Either way, the message is a record. Advisers keep copies of advertisements and of written communications about advice for at least five years. Broker-dealers keep communications for at least three. An outreach tool that sends from somewhere your archive never sees leaves a gap, whatever its other strengths.
AI makes review harder, not optional
AI can write a personal email to every prospect, which is exactly what makes it useful and what makes it hard to supervise. When every message is different, approving a template no longer tells you what each person received. FINRA has reminded firms that its rules apply to generative AI just as they do to any other tool.
What compliance needs is a step where the actual email, the one that will be sent, can be read, edited and approved or rejected before it leaves, and a copy of exactly what went out.
Too many tools for a small practice
A typical practice ends up with a CRM, a separate email sequencer, an archiving service and a scheduling link, each billed per seat and each holding part of the story. The handoffs are where things go wrong: a reply lands in one tool while a follow-up keeps going out from another, or an unsubscribe recorded by one advisor never reaches a colleague's campaign.
Growth comes from relationships, not volume
Advisors mostly grow through referrals, centers of influence such as CPAs and estate attorneys, events and staying in touch with clients. The lists are short and the people on them talk to each other. A generic blast does lasting damage, while a short, specific note followed up a couple of times, and stopped the moment someone answers, is what earns a meeting.
How AngelSend handles it
These are the records and controls AngelSend provides today. They support your compliance program. They do not replace it.
Review before anything goes out
A campaign can be set to generate every email up front and hold it in the review queue, where a person reads, edits, approves or rejects each one before it sends. Reply drafts written by the AI land in the same queue for approval unless you turn approval off.
A record of every email, written before it sends
Switch on the compliance archive for a project and AngelSend keeps its own copy of every email sent from or received into it through AngelSend: campaign steps, follow-ups, replies, one-off compose and forwards. Each outgoing message is stored as the exact bytes handed to Gmail or Outlook, captured before the send. If that record cannot be written, the email is held rather than sent.
Append-only and tamper-evident
Archived records cannot be edited or deleted, and deleting a campaign, contact or user leaves them in place. Each record carries a SHA-256 fingerprint of the stored message and a hash that chains it to the record before it, so an altered or missing record breaks verification from that point on. A Verify integrity button recomputes both.
Search, read and export
Search archived mail by subject, address or message text, filter by sent or received and by date, and open any message with its headers and attachments. Export the results as a .zip of .eml files with a manifest listing each record's fingerprint, ready to hand to an examiner or load into another system.
A copy to your existing archive
If your firm already has an archiving vendor, set its capture address as the project's external archive copy. It is BCC'd on every email the project sends, including tests and API sends. It is added at send time, so changing it also covers mail that is already queued. Saving it checks that the mailbox exists. A bounce marks it as failing and alerts the project owner, and you can choose to hold sending until it is fixed.
Channels the archive can't keep are switched off
The archive records email. For a project that keeps one, AngelSend refuses to send text messages, AI voice calls and LinkedIn messages rather than let them reach the public unrecorded.
Do-not-contact lists that bind the whole firm
There are three do-not-email lists: your own, the project's and the whole team's. An address on any of them is blocked. When a recipient unsubscribes, AngelSend also adds them to the team list, so nobody at the firm emails them again. Adding someone cancels anything already queued to them. Block lists keep entire domains, such as existing clients or competitors, out of campaigns.
Verified addresses, not guesses
Address verification is on by default. NeverBounce checks contacts when a campaign launches, invalid and disposable addresses are left out, and scheduled sends check deliverability again before they go. Hard bounces are suppressed automatically.
Sent from your own mailbox
Connect Gmail or Outlook and email goes out from the rep's real address, with replies landing back in AngelSend's inbox. Each campaign has its own daily sending limit and sending days, so volume stays at a level that looks like a person writing.
Prospects, clients and referral partners in one place
Keep contacts, the firms they work at, segments, tags, custom fields and a deal pipeline together. Build separate lists for prospects, centers of influence and existing clients, and AngelSend leaves out anyone already contacted or on a do-not-email list when you launch.
Meetings booked without the back-and-forth
Share a booking link that checks your connected Google Calendar, so an interested prospect can pick a time straight from a reply.
No subscription, no seat fees
AngelSend is paid with one-time credit packs from $3.99, and each action, such as sending or writing an email, uses credits. A small practice pays for the outreach it actually does rather than a monthly fee per advisor.
A typical prospecting cycle
- Step 1
Turn on the archive
A project owner switches on the compliance archive and, if the firm already uses an archiving vendor, adds its capture address so every email is copied there too.
- Step 2
Build a short list
Import prospects or referral partners, verify their addresses, and let the firm-wide do-not-email and block lists remove anyone who shouldn't hear from you, such as existing clients of another advisor.
- Step 3
Draft and review
Write the sequence yourself or let AI Mode draft it from your materials. With review before sending on, every personalized email waits in the review queue for you or your compliance reviewer to approve.
- Step 4
Send, follow up, book
Approved email goes out from your own mailbox within the campaign's daily limit. Follow-ups stop when someone replies, interested prospects book a time from your link, and every message sent or received is archived.
What AngelSend does not do
An advisory practice should know the edges of a tool before relying on it. These are AngelSend's.
- AngelSend is not certified or attested as compliant with the SEC marketing rule, SEC Rules 204-2 or 17a-4, FINRA rules or any other regulation. Its archive is append-only by database rules inside AngelSend. It is not a third-party-attested WORM or Rule 17a-4(f) recordkeeping system.
- It is not a wealth-management platform. It does not connect to custodians, portfolio accounting or financial-planning software, holds no account or portfolio data, has no householding, and does not sync with advisor CRMs such as Wealthbox or Redtail.
- It does not review content for you. It won't flag performance claims, testimonials or missing disclosures; that review is your compliance team's.
- The review queue is an approval step, not a supervisory system of record. It does not assign reviews to a designated principal, apply lexicon surveillance or produce supervision reports.
- The archive covers email that goes through AngelSend. Mail sent directly from Gmail or Outlook outside AngelSend is not recorded, and text, voice and LinkedIn are switched off for archived projects rather than recorded.
- There are no retention schedules, legal holds or e-discovery tools.
- AngelSend is in public beta.
Questions we get
Keep reading
This page describes AngelSend's features. It is not legal, regulatory or investment advice, and nothing here means AngelSend satisfies any rule for your firm. Whether these records and controls fit your obligations is a decision for your compliance team and counsel. By Will Schulz, founder of AngelSend · Last reviewed
